AMC Theaters Set to Challenge MoviePass With New $20 Subscription Plan

Moviepass

Theatres is rolling out its own movie ticket program as it looks to take on the success of MoviePass.

The theater chain on Wednesday announced a new service to its loyalty program, AMC Stubs, allowing subscribers to see up to three movies a week for a monthly fee of $19.95.

Although there is no carryover from week to week, AMC notes that all three movies can be seen on the same day (with a two-hour buffer between each show time) and that members can see individual movies they have previous seen.

"Since its inception in 2011, AMC Stubs has continued to evolve to meet the needs of its customers, as it did in 2016 when we introduced the free tier, AMC Stubs Insider", said Adam Aron, president and CEO of AMC Theatres in a statement. AMC Stubs A-List subscribers will receive free upgrades on popcorn and soda, free refills on large popcorn, a free popcorn and soda on their birthdays, express service at the box office and concession stand, no online ticketing fees and an automatic enrollment into AMC's rewards program. In May, MoviePass announced it is planning to add the ability to watch special screenings after its audience survey found 72 percent said they'd like the option to pay more to see a 3D movie.

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An AMC representative told The Verge the service isn't meant to compete with MoviePass.

That "sustainable price" bit is no doubt a dig at MoviePass.

The program will officially launch June 26.

Five months later, MoviePass stopped working at certain AMC theaters, including Empire 25 in NYC, the Universal City Walk, AMC Loews Boston Common and the AMC Century Plaza. However, Helios and Matheson's stock has plummeted in recent months and increasingly, there have been those doubting the longevity of this particular business model. That is sure to be appealing for many, but the benefits with MoviePass are still clear. Plus, at least for the time being, that $9.95 a month price point is still more attractive. The AMC Stubs A-List plan also limits subscribers to three movies a week at most and any unwatched movies will not carry over to the next week.

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