Whatsapp's Ad on Tips to Battle Fake News

The new feature will help users identify suspicious links shared within the platform

WhatsApp has been at the centre of many controversies, particularly in India following reports of lynching incidents after fake messages were spread through WhatsApp.

"Do not pay attention to the number of times you receive the message".

People have been urged to "check information that seems unbelievable", "look out for messages that look different", "question information that upsets you", "use other sources" to verify news and "check photos in messages carefully".

With the update, forwarded messages will have a small "forwarded" label, similar to forwarded email messages, indicating the note was originally written by someone other than the sender.

It is also working on a feature called "Suspicious Link Detection" that will caution the reader if a link in the message received is leading to an unreliable website.

The company previously announced a program to award researchers looking into the spread of misinformation among communities. The company is testing a feature in India to highlight a forwarded message as well as it is deploying machine learning techniques to identify malicious content.

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The feature will warn users about suspicious links beforehand by automatically checking them in the message and will be able to determine if the links are safe. We can anticipate WhatsApp to launch this function shortly.

The new feature to be rolled out from 11 July, which will allow users to know when a message is just a forward and not an original post, is part of this campaign.

WhatsApp utilized Indian newspapers to tackle the circulation of false information.

In the future, she said it would be helpful if WhatsApp added timestamps to the label so that users could see when something was first created. Still, the battle is made easier by the fact that content on Facebook is visible to its administrators, fact-checkers, and that it can be hidden from the News Feed by the platform's algorithm.

Still, there are some limitations to the feature. However, the user is free to visit the page if they wish to. "This is something that Brazilians are already doing when they get something that was forwarded by somebody else and they want to deliver it anyway".

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