Netflix: Will Walmart Try to Undercut It on Price?

WalMartOnline

Citing anonymous people familiar with the plans, The Information reports that Walmart is considering various ways to stand out, including undercutting Amazon and Netflix on price or offering an ad-supported free service. Walmart is of the belief that those on the United States coasts are more likely to subscribe to Netflix et al., and that the center of the country is ripe with potential customers.

Growth has been explosive: in 2012, the year Netflix launched in the United Kingdom, subscription on-demand revenues were just £52m. Between Netflix, Amazon, Hulu and the countless other streaming services to emerge in recent years, TV and movie fans have reached a point where it's downright impossible to keep up with everything, but don't get your hopes up that it's all gonna slow down anytime soon.

The findings come from Ofcom's Media Nations Report which also reveals that people are watching less TV, down an average of nine minutes in the past year.

However, viewers aged 16-34 watched more non-broadcast than broadcast content - an average of 2 hours 37 minutes a day (54%) across all devices, compared with 2 hours 11 minutes (46%).

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Ted Sarandos, a chief content officer at Netflix, in an earnings interview Monday, said original content is the future of streaming, according to Quartz. No details regarding the type of movies or shows that will be available have been released.

Paid SVOD is now catching up on free catch-up on-demand TV. Some 44% reported having a smart TV, with 83% of those being connected to home broadband services.

Some 95.6% of United Kingdom homes had a TV set in Q1, down slightly from the 96.3% recorded in 2012. The proportion of homes with pay satellite TV has fallen from 33.6% in 2012 to 30.4% in Q1 2018, while digital cable has declined from 15.7% of homes in 2012 to 14.9%.

Ofcom Chief Executive Sharon White said the rapid change in what we watch and how we watch had profound implications for the United Kingdom television industry.

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