Harley-Davidson rebels with an electric motorcycle

Harley-Davidson Live Wire production bike

The new product and broader distribution is meant to fuel Harley's customer access and growth in India, one of the largest and fastest growing markets in the world, and other markets in Asia. The biggest Harley engines run at around 1,700 cubic centimeters and weigh more than 1,000 pounds - making the new lineup a significant departure from its signature HOGs.

The large gas tank, upright ergos and flat, wide seat look to make the HD ADV suitible for extensive adventure touring.

At present, Harley has 750cc as its smallest bike in India.

Harley-Davidson's all-new custom motorcycle with a muscular stance, aggressive, stripped down styling and 1250cc of pure performance, is planned to be released in 2021.

Harley Davidson will launch its first electric motorcycle, LiveWire in 2019. The commanding riding position allows the rider to see the world from another point of view. Harley-Davidson was already under pressure because of the Trump administration's tariff that levied a 25 percent tax on steel and aluminum imports.

Levatich said Harley-Davidson is an apolitical business. I've done so much for you, and then this. "We won't forget, and neither will your customers or your now very HAPPY competitors", the president tweeted.

Levatich didn't mention Trump by name in his comments to CNBC.

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"We just deal with what we have to deal with".

In January, the iconic motorcycle maker confirmed that it was injecting funds to meet its target of getting its first electric offering on the road within 18 months.

Harley-Davidson sells 16 models in India ranging from Street 750 with starting price of Rs 5.25 lakh to CVO LIMITED tagged at Rs 49.99 lakh.

The company further said it will drive to extend its leadership in heavyweight motorcycles by continuing to develop improved, more technologically-advanced Touring and Cruiser motorcycles.

The company says that its new models are a survival strategy.

The shares barely budged on the announcement, which Levatich hinted would be coming when the company released earnings last week. Dealer networks will also include a new retail format that includes small storefronts in urban areas to "expose the brand to urban populations and drive sales of the expanded Harley-Davidson product portfolio and expand worldwide apparel distribution".

Capital investments of United States dollars 225 to USD 275 million is lined up through 2022, the company said in a statement.

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