Nike unveils Colin Kaepernick-led 'Just Do It' campaign for 30th anniversary

Nike taps Kaepernick as face of new ‘Just Do It’

The ad features an extreme close-up of Kaepernick gazing into the camera with the caption, "Believe in something, even if it means sacrificing everything", over his face, The Hollywood Reporter said.

Kaepernick has been endorsed by Nike since 2011, though the company has, until now, stayed quiet about his history of protest.

A stunning and simple image of former San Francisco 49er Colin Kaepernick emerged on Labor Day - his solemn face starting in a black-and-white Nike ad with these poignant words: "Believe in something".

Kaepernick posted the advert on his Twitter account followed by #JustDoIt.

Watford go third with win over Tottenham Hotspur
The Blues will be hoping to hit the ground running after the worldwide break with fixtures against Cardiff, West Ham and Liverpool on the horizon.

Read Pep Guardiola's glowing tribute to Rafa Benitez - and Newcastle's 'loyal' fans
Pep Guardiola has spoken of his respect for Rafa Benitez and Newcastle United ahead of the club's visit to the Etihad Stadium.

Nintendo's New Mobile Game Dragalia Lost Release Date Announced
So far it's not clear how much Nintendo will charge for Dragalia Lost or if its a free to play the game with in-app purchases. There's no word on when the game will be available in Europe and other parts of the world, however.

Kaepernick's protests have become a bitterly divisive issue amongst National Football League fans after President Donald Trump waded into the controversy.

The now-free agent quarterback, who led the Niners to Super Bowl XLVII where they fell to the Baltimore Ravens, stirred up controversy when he began kneeling during the playing of the national anthem prior to NFL games, beginning in the summer of 2016, to protest racial injustices against the African-American community. Nike is the official provider of the NFL's jerseys.

Kaepernick and another former 49ers player, Eric Reid, have not been signed by any of the NFL's 32 teams since their protests spread around the league. Stephen B. Burbank, the arbitrator assigned to resolve disputes between the NFL and the NFL Players Association arising from the collective bargaining agreement, ruled last week against the NFL's request to dismiss the case.

Kaepernick received an enthusiastic welcome from fans at the US Open's showcase match between Serena and Venus Williams in NY on Friday night, when he was shown raising his fist on the big screen.

Related news:

Hot News

isis-killer-beheading-video-story-top Where does Brett Kavanaugh stand on key issues?
Sep 04, 2018 - 01:03
What are they trying so desperately to hide?' Presidential documents would typically be reviewed by the National Archives. The records are from Kavanaugh's time working as a lawyer for former President George W.

isis-killer-beheading-video-story-top JD.com's billionaire CEO released after US arrest
Sep 04, 2018 - 01:03
An Australian court found one of Liu's penthouse guests guilty of rape in an incident from 2015. His wife, Zhang Zetian, some 19 years younger, is a businesswomen and internet celebrity.

isis-killer-beheading-video-story-top CIO president: 'Hard to see' new NAFTA deal without Canada
Sep 04, 2018 - 00:42
Outgoing Mexican President Enrique Pena Nieto wanted to sign a deal before he left office December 1. A few weeks ago, the United States began negotiating with Mexico, leaving Canada on the sidelines.

isis-killer-beheading-video-story-top Huawei Unveils Kirin 980 Chipset
Sep 03, 2018 - 04:19
In terms of connectivity, the Kirin 980 is the world's first modem to support LTE Cat 21 with a peak download speed of 1.4Gbps. With the Kirin 980 , Huawei wants to challenge Qualcomm's Snapdragon 845 with an impressive self-quoted margin of improvement.

isis-killer-beheading-video-story-top Barnier says no-deal Brexit is possible despite market optimism
Sep 03, 2018 - 04:17
Raab said he is "confident, if not more confident", they would reach a deal by then, although he declined to give the odds. He said: "With no backstop, there will be no agreement".

isis-killer-beheading-video-story-top Nick Saban Goes OFF On ESPN Reporter About Constant QB Questions
Sep 03, 2018 - 02:24
Saban has been criticized by several people in the college football world for how he handled Taylor's question. Tua Tagovailoa completed 12-of-16 pass attempts for 227 yards and two touchdowns.

isis-killer-beheading-video-story-top Lacazette strike gives Arsenal victory away to Cardiff
Sep 03, 2018 - 02:17
However, once again, Cardiff fought back and got their second of the afternoon thanks to a great header from Danny Ward . However Lacazette had the final say when he thundered a strike past Etheridge to get the goal his performance deserved.

isis-killer-beheading-video-story-top Son's last shot for military exemption at Asian Games
Sep 03, 2018 - 01:53
If Chinese Taipei beats Japan later Friday, then South Korea and Chinese Taipei will meet for the third straight gold medal game. Yuki Koike of Japan won the men's 200 in 20.23 in a photo finish, beating Yang Chun-han of Taiwan.

isis-killer-beheading-video-story-top New York Yankees: Yankees acquire Andrew McCutchen
Sep 02, 2018 - 03:26
The trade is expected to be completed by Friday, the deadline for players on new teams to be eligible for postseason rosters. Shortly after Olney's report, New York Post columnist Joel Sherman began to fill in the details.

isis-killer-beheading-video-story-top Carabao Cup Third Round Draw
Sep 02, 2018 - 03:04
Tottenham have applied to play their Carabao Cup third round tie against Watford at Stadium MK, the home of MK Dons. Premier League sides in European competition now join the action to make up the 32 teams in the draw.

isis-killer-beheading-video-story-top Tottenham's Son secures military exemption after Korea win Asiad gold
Sep 02, 2018 - 02:56
Son Heung-min has won gold with South Korea at the Asian Games , making the Tottenham winger exempt from military service. According to national law, all men must do 21 months of duty before the age of 28.

isis-killer-beheading-video-story-top Federer makes short work of Nishioka in clammy New York
Sep 02, 2018 - 01:57
De Minaur took the opening two sets, including a bagel in the second, before Tiafoe fought back to make it 2-1. But Sandgren ended an 11-stroke exchange with a forehand victor , then took the ensuing tiebreaker.

isis-killer-beheading-video-story-top INTERNATIONAL - California lawmakers pass toughest net neutrality law
Sep 02, 2018 - 01:21
It also would ban so-called "zero rating", in which internet providers don't count certain content against a monthly data cap. Our #NetNeutrality bill (#SB822) - the strongest in the nation - is on its way to Gov.

isis-killer-beheading-video-story-top Manchester United face Juventus and Cristiano Ronaldo in Champions League
Sep 02, 2018 - 01:06
The Champions League is now dominated more than ever before by clubs from the continent's biggest domestic leagues. Galatasaray have an incredible atmosphere which can help them qualify for the round of 16.

isis-killer-beheading-video-story-top Yankees to acquire Giants OF McCutchen
Sep 01, 2018 - 04:06
McCutchen bolsters the Yankees' outfield depth ahead of a playoff push with Aaron Judge still recovering from a fractured wrist. UPDATE (11:13 P.M.): ESPN's Buster Olney reported Thursday that the Yankees have agreed to a deal for Andrew McCutchen .