College will not wear Nike after Kaepernick sponsorship

The campaign is specially timed to mark the 30th anniversary of the company’s slogan ‘Just do it.’ A large billboard featuring the ad is seen above in New York City on Thursday

"Nike has grown in popularity among millennial investors after releasing its controversial Colin Kaepernick ad", Business Insider reports.

The ad is part of Nike's 30th anniversary "Just Do It" campaign. But with Twitter getting literally lit up with video of people burning their Nike gear, "Just Do It"-mocking memes trending online, and Trump having a blast watching it all from afar, you start to wonder if this is what Nike had in mind".

Nike's ad, which was tweeted by Kaepernick on Wednesday, features the likes of LeBron James and Serena Williams as Kaepernick narrates. "In the meanwhile, let us honor true heroes, those who protect us daily, some even sacrificing their own lives. I don't think it's appropriate what they did", he said before a rally in Montana. The quarterback claims NFL team owners conspired to keep him out of the league because of his protests.

One Missouri college is making sure everyone knows how they feel about Nike's endorsement of the anthem-protesting former quarterback Colin-Kaepernick: "If Nike is ashamed of America, we are ashamed of them".

President TrumpDonald John TrumpTrump: Lincoln's Gettysburg Address was ridiculed by the "fake news" Trump thanks North Korea's Kim for promise to denuclearize during his tenure No NFL players visibly kneel during season opener MORE, a frequent critic of the anthem protests, also spoke out against the ad campaign.

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Nike recently signed an extension to its deal as the NFL's official uniform sponsor.

"Quite frankly, long after all of this is done (Kaepernick) will be looked at as somebody that changed this sport and changed the dynamics of all athletes in general in our country", Jenkins said.

The commercial has polarized opinion, with Trump among those critical of Nike for giving Kaepernick a public platform.

The National Association of Police Organizations also called for a boycott of Nike over its support for the former Super Bowl participant, who has emphasized his opposition to police brutality, and the National Fraternal Order of Police condemned the campaign. "That's a cultural influence, and they're understanding that our community - the African American community - moves the culture, moves the thread when it comes to apparel, and that's standing behind a community that has put Nike in the position that it's in right now".

"If Nike chooses to apologize to our troops and to our law enforcement officers, then - and only then - will TMU reconsider their brand", said President Caner.

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