Apple unveils three new iPhone Xs

Joss Rosignol MacRumors

Still, there's a chance we may see these products before the end of the year.

Apple has just confirmed the iPhone Xs and the larger iPhone Xs Max on stage at its event at the Steve Jobs Theatre. The focus will be on Apple's latest iPhones.

Earlier, Thomas Husson of Forrester Research said the success of Apple's new products will depend on the many details to be announced and on a ideal execution. While smartphone market growth has slowed, higher prices have helped Apple keep expanding and it has gained market share.

Ben Wood of CCS Insight says getting USA regulatory clearance for that is a milestone that underscores the company's leadership in health and fitness. Now with the iPhone Xr, iPhone Xs and iPhone Xs Max official, here are the pricing and pre-order details for the gadgets.

At its annual September event, Apple introduced three new iPhone models the iPhone XS (pronounced "ten-ess" not "ex-ess"), iPhone XS Max and iPhone XR (pronounced "ten-are" not "ex-are"). It'll also come in gold, adding to the gray and silver versions from previous year. The three models, iPhone XS, iPhone XS Max and iPhone XR, can essentially be perceived as successors to last year's iPhone X, iPhone 8 and the iPhone 8 Plus models. That would make it one of the largest mass-market phones ever sold and about an inch larger than the screen on the iPhone 8 Plus.

Apple also showed off a cheaper iPhone, called the iPhone XR. It'll have a roughly 6.1-inch screen with LCD instead of newer OLED technology.

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Apple's new models come in gold, silver and space gray, and the phones now have IP68 water- and dust-resistance.

It's no surprise that Apple would drop the iPhone 6S and 6S Plus. Still, none of the phones will feature breakthrough new features, with more significant changes planned for next year, the people said.

The XR is Apple's cheapest new handset, retailing at £749. Thanks to optimisations for Core ML, Apple's machine learning framework, it's now 9 times faster on the iPhone XS. A $699 version is unlikely and wouldn't be good for earnings, Hall added.

It is still not known that whether Apple would be unveiling this new laptop besides the new iPhone models on the planned keynote on the 12 of September, but, chances of that are quite thin as this is the first rumour regarding a new laptop announced by Apple which has emerged, and that too this close to the date of the event. This has precedent: Apple released a high-end (and very expensive) iMac Pro a year ago, in response to clamor from professional users. Lately, unit growth has been running at about 1 percent. Notably missing: the iPhone X, the iPhone 6S and 6S Plus, and the iPhone SE. The company typically discontinues older models each year when it launches new ones. That gives the company more time to scoop up sales during the U.S. Thanksgiving and holiday shopping frenzies. The smartwatch was originally released in 2015 and now the 2018 Apple Watch Series 4 will have a bigger display and could be slimmer then it's predecessors. That could mean the lower-cost device ships in limited quantities initially, they said. The third device, iPhone Xr, is the most exciting release of all.

The Apple event for 2018 is just a day away, and we have had plenty of leaks in the last week. However, the product has buoyed revenue from Apple's "Other Products" segment, which also includes the Apple TV, HomePod, and AirPods.

The Apple Watch is also able to perform an ECG test and detect a number of heart conditions, such as a low heart rate. The company faced development challenges, but plans to launch it as soon as this month, Bloomberg News reported earlier this year. Once again, it is not guaranteed that Apple would launch the iPad Pro 2018 at the special event tomorrow. The announcement followed confirmation on the new Apple Watch Series 4. These will be some of the most significant upgrades to the iPad in the device's history. You can also watch on a Mac running Safari on macOS Sierra 10.12 or later or on a PC with Windows 10 and Microsoft Edge.

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