The Trump administration takes baby steps on teen vaping

US government considers ban on flavored e-cigarettes over youth 'epidemic'

The companies sell Vuse, Blu, Juul, MarkTen XL, and Logic e-cigarette brands, which account for 97 percent of USA e-cigarette sales, according to FDA.

In April, JUUL sent thousands of pages of records to be reviewed by the FDA - but apparently, it didn't bode well for the nicotine king.

The FDA is giving the five top-selling e-cigarette brands - Juul, Vuse, MarkTen XL, Blu and Logic - 60 days to provide plans for how they will mitigate sales to minors.

As of September 1, the FDA said it has conducted 978,290 retail inspections, issued 77,180 warning letters to retailers for violating the law, and initiated 18,560 civil money penalty cases in its checks of retail establishments selling tobacco products.

And a 2016 report from the Office of the Surgeon General warned that nicotine could interfere with healthy brain development during adolescence, especially in regions related to attention, learning and impulse control.

Under Wednesday's announcement, the five largest e-cigarette manufacturers will have 60 days to produce plans to stop underage use of their products. The vast majority of businesses received only warnings from the FDA, while 131 faced civil fines, according to the FDA's data.

Congress gave the FDA the authority to regulate tobacco products in 2009.

Gottlieb said e-cigarettes have the potential to help adult smokers, but also said the industry's lack of action on youth use could lead to fewer choices for adults who want to purchase e-cigarettes.

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"A lot of e-cigarettes contain nicotine, and nicotine is perhaps the most addictive substance in society today".

Gottlieb said that e-cigarette manufacturers have been given ample time to change their ways. The agency may require the companies to revise their sales and marketing practices, to stop distributing products to retailers that sell to kids and to stop selling some or all of their flavored e-cigarette products until the companies clear the application process.

"If young adults toddle browsing and remove a hundred fashions of a product to promote to young of us, that recount may perchance perchance simply level-headed be easy for a product manufacturer to title", said Gottlieb.

The US Food and Drug Administration (FDA) now considers the increasingly prolific use of e-cigarettes amongst younger people as an "epidemic".

According to the FDA, e-cigarettes have become the most common tobacco product used by teens in the past two years.

The agency also ordered 12 online retailers to halt their continued marketing of e-liquids resembling kid-friendly products like candy and cookies. That's the claim from Food and Drug Administration (FDA) regulators, who Wednesday, issued an ultimatum to San Francisco-based JUUL Labs, and four other makers of flavored vape products: Prove these types of smokes aren't getting in the hands of children, or the federal government may pull the products from store shelves. He said in June tobacco companies "better step up and step up soon" but he didn't divulge what consequences the industry could face - until now. "The FDA may perchance perchance no longer tolerate an complete generation of children changing into hooked on nicotine as a tradeoff for enabling adults to non-public unfettered access to these same merchandise", Gottlieb said. He also said the agency is "considering the immediate removal ... from the market" of e-cigarette flavorings that cater to underage users. British American, which produces Camel cigarettes, climbed as much as 6.4 percent in London, the biggest intraday increase in 10 years.

Juul CEO Kevin Burns has said restricting flavors "will negatively impact current adult smokers" who want to switch from smoking to vaping. "Our mission is to improve the lives of adult smokers by providing them with a true alternative to combustible cigarettes".

Saying vaping among teenagers has reached "an epidemic proportion", the agency said it was taking a "series of critical and historic" measures to curb the alarming trends.

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