Instagram starts purge of fake likes, follows and comments

Instagram

Instagram didn't identify third-party apps it's targeting in the new crackdown. Or, if you're lazy and/or sneaky, you could try outsourcing the heavy lifting to one of a number of apps that use your Instagram credentials to follow, like, and comment on your behalf in an entirely automated fashion. "It is our responsibility to ensure these experiences aren't disrupted by inauthentic activity". The Facebook-owned social media platform said Monday that it will immediately start purging fake likes, follows and comments from accounts that use third-party applications to draw attention online. Now, Instagram is putting to use newly developed machine learning tools that will detect and remove likes, follows and comments that are coming from illegitimate sources, according to the company's Community Guidelines and Terms of Use.

So, If you see a decrease in your following, there will also be a message notifying you of the change to your account and prompt you to change your password, CNN reports.

Such measures, the post continues, will be ongoing.

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They will also be told to change their password to secure their account because fakers often hand over their login details to third-party apps which then work to make them look more popular.

Instagram is now cracking down on fake activity on the social media service, which it blamed on shady apps that can artificially grow the audience size for an Instagram account. "Today's update is just another step in keeping Instagram a vibrant community where people connect and share in authentic ways", Instagram said.

Influencer wannabes might be able to portray an inauthentic version of their lives, but Instagram announced that they won't be able to buy inauthentic engagement anymore.

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