Zuckerberg says Facebook's future is going big on private chats

Op-Ed Facebook the future and Zuckerberg’s new privacy moves

He said the company would aim to reassure users that "that their information will only be seen by who they want to see it and won't all stick around forever". While his peers in Apple have happily handed over the keys to iCloud and Google has working hard, secretly or not so secretly to re-enter China, how will the capital market react to Facebook's public statement that "there's an important difference between providing a service in a country and storing people's data there"?

But setting out his vision for the future in a blog post, the Facebook founder has set out his "vision and principles around building a privacy-focused messaging and social networking platform". "As part of our ongoing commitment to privacy, we are removing the Facebook SDK App Events component from both the Android and iOS apps in the next version releases".

The 3,200-word post comes amid heightened criticism of Facebook's data-collection practices, which are being probed by several governments around the world. Once they succeeded in bringing us all in one platform (or a network of platforms that belong to Facebook), they started noticing a growing trend. All we know, in broad strokes, is his intention to include end-to-end encryption and disappearing messages.

"If you think about your life, you probably spend more time communicating privately than publicly", Zuckerberg said in his AP interview.

The social media company said earlier this week that it would not be providing information to the United Kingdom parliament regarding an underground far-right network, which paid for ads on its site related to Brexit.

Zuckerberg said Facebook would also refuse to store user data in countries with records of human-rights abuses, even if it means Facebook's services are banned as a result.

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WhatsApp and Instagram were independent companies that Facebook acquired, promising them continued autonomy at the time.

Reports of Facebook's plans to integrate its messaging platforms surfaced in January, but the newly revealed details confirm the plan and suggest that the company could be redefining how people use the platform to interact and communicate by focusing more on private interactions versus broadcasting messages out to a wide group.

Zuckerberg said the new Facebook would be built around core targets: private interactions, encryption, permanence, safety, interoperability - across the Facebook family of apps, including Instagram and WhatsApp - and secure data storage.

Zuckerberg also hinted private, encrypted messaging could create room for new tools, like around payments and commerce.

So that what people share doesn't "come back to hurt them later", Zuckerberg said the team will move towards reducing permeance messages, similar to how Stories expire after 24 hours. Which is why Zuckerberg's new prediction that Messenger and its fraternal twin WhatsApp will become the primary means of interfacing with the Facebook network only sounds like a stretch, not an impossibility. And many people I've discussed this with would do the same. Since the data is sent with a unique identifier, a user's Google advertising ID, it would be easy to link this data into a profile and paint a fine-grained picture of someone's interests, identities and daily routines.

Facebook has been on the spotlight lately for many privacy misuses. Eventually, he imagines SMS will work seamlessly across the company platforms as well. Previously, after Instagram, Facebook and WhatsApp adopted the "Stories" format pioneered by Snap.

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