Burger King takes on McDonald's with a range of 'unhappy' meals

Hayley Williams Burger King

Burger King is going after McDonald's with their new "unhappy" meals.

There are five different "Real Meals" box options that correspond to different moods: Pissed Meal (mad), Blue Meal (sad), Salty Meal (bitter), YAAAS Meal (excited), and DGAF Meal (Don't give a f***). Customers get a Whopper, fries and a drink.

The fast food chain is advertising "Real Meals", and they don't come with a toy. When customers order a Whopper meal, their food will come in a box of their choosing.

"Aside from a good old rivalry, Burger King is actually trying to communicate with a lineup of burger meals focused on 'real" moods to help raise awareness about mental health.

The month of May has been exclusively dedicated to raising awareness in America about mental illness and the available mental health resources.

The new treats support Mental Health Awareness Month in May.

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The idea is to address the importance of mental health.

"Burger King restaurants understand that no one is happy all the time". Burger King launched an ad showing a montage of people in various emotional states, using the line: "No one is happy all the time".

That's all well and good, but it's worth noting that Burger King pays its employees an average of $8.76 per hour.

In addition, the burger chain took their old "have it your way" jingle and slogan and modified it so that it the lyrics read, "all I ask is that you let me feel my way".

Credit to Burger King for wanting to shine a light on such an important subject.

It's not the first time the two fast-food giants have gone head-to-head, with many promotional campaigns poking fun at one another and mixing up their menus to stay on top of trends.

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