Rihanna to launch groundbreaking new fashion label with LVMH

Rihanna LVMH confirm new fashion label

The new collection will mark an historic milestone in the luxury group's history as Rihanna will become the first woman of colour to lead a house under the LVMH brand, and the first woman to create an original brand for the group.

According to a statement from the high-end fashion group released this morning, the 31-year-old's successful Fenty line is the latest to join their powerhouse lineup of brands which include Céline, Dior, Givenchy and Fendi among many more.

Both RiRi and LVMH have issued a formal statement confirming her new label launch.

The Fenty brand revealed its new logo on Friday, May 10, and confirmed its first range will be available in the coming weeks.

"Big day for the culture", she wrote.

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The singer's cosmetics brand, Fenty Beauty, reached almost 500 million euros (£431 million) in sales by the end of 2018.

Rihanna told her fans years ago that her reign would never let up, and she's remained true to the promise. Since 2017, Fenty has partnered with LVMH to create and distribute Rihanna's beauty line. This is proof that nothing is impossible. Virgil Abloh-also a multi-hyphenate creator who has his own fashion label, but also designs Rimowa suitcases, Evian water bottles, and Ikea furniture-made waves when he was tapped by Louis Vuitton to become the head of menswear past year. "She naturally finds her full place within LVMH", said Bernard Arnault, LVMH's chairman and CEO. Arnault, who at a net worth of more than $94 billion is now the fourth-wealthiest person in the world, has been a scion in the luxury fashion industry for more than four decades.

The new venture stands as a reflection of LVMH's booming business - the company reported more than $14 billion in revenue in Q1 of 2019, a 16% increase in growth in comparison to past year.

Rihanna has also long ventured into fashion through collaborations with PUMA and Manolo Blahnik.

The fashion company will debut the first collection this spring.

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